Estate Partner Programme

Goodwood’s partner programme has been created to offer a small number of brands an exclusive association with the Estate and its marquee events.

There will be eight Estate Partners who will benefit from a package of advertising assets, marketing, hospitality & event rights as well as year-round Estate rights.

Presenting Partners

Of those eight Estate Partners, four will be offered the opportunity to become Presenting Partners of one of Goodwood’s marquee events, with an enhanced inventory of rights to reflect their elevated status as a ‘Presenting Partner’:

Marketing Rights: We offer naming rights to event properties, category exclusivity and use of event IP
Advertising Assets: Broadcast sponsorship, event signage (status will be reflected in share of branding)
Hospitality & Event Rights: Premium hospitality and access to exclusive parties, event tickets, sales franchise and exhibition space
Estate Rights: Year round access to Estate leisure properties for corporate events (track days, golf days, conferences, etc.)

Benefits of Being an Estate Partner

Media Coverage and Promotion

Goodwood events have extensive broadcast, print and online coverage
Media and consumer interest is driven by compelling content
Significant live event audience of over 750,000 per annum (ABC1, 50/50 male/female, 18-55)

Image and Perception

Goodwood events are thrilling and relevant to a wide market
Premium world-class content provides aspiration to your market
Participation of legendary drivers, jockeys and renown musical acts confers prestige and celebrity
Leading personalities and glittering parties deliver glamour and social cache
Goodwood is renowned for the style and quality of their operation