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Published 27 April 2010

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ALFA ROMEO TO CELEBRATE CENTENARY IN STYLE

Alfa Romeo ­– one of the World’s most revered automotive marques – will be celebrating in real style at the annual Goodwood Festival of Speed as the renowned Italian marque turns 100 years old.

Central Feature

The Festival of Speed will be a key focus of Alfa Romeo’s global centenary celebrations, with a striking automotive ‘sculpture’ in front of Goodwood House. With construction work due to commence shortly, the Alfa Romeo ‘Central Feature’ art installation is set to be one of the most stylish and memorable sculptures ever constructed for the Festival, representing the unique flair of one of the World’s most admired and celebrated automotive brands. 

The Goodwood Festival of Speed will help mark Alfa Romeo’s global Centenary celebrations as the revered Italian marque celebrates its official 100th birthday in late June.  In addition to the main central installation outside Goodwood House, a stunning display of desirable vehicles will be on show at the Festival, representing Alfa Romeo’s first 100 years.  Included among these will be many cars never before seen in the UK, direct from the marque’s extensive Milan-based Museo Storico collection. 

It is expected that more than 50 important Alfa Romeos will attend the 2010 Festival, ranging from examples of the pre-War P3, Monza, 12C-37 and 2900 B Le Mans, through to the 159 ‘Alfetta’, GTAM, Tipo 33, 185T, 164 Pro Car, and the unique V10-powered SE 048SP Group C prototype.  It is hoped that the legendary Brabham-Alfa Romeo BT46B ‘fan car’ may also make a rare public appearance.  On the tranquil lawns of the Cartier ‘Style et Luxe’ concours d’elegance, expect to see a class of Alfa’s definitive pre-War flagship, the 8C, including a beautiful 8C 2300 Zagato Spider and 2900A Touring Spider, plus some stunning concepts based on the race-derived Tipo 33.

 

Alfa Giulietta

The brand new Alfa Giulietta, which goes on sale in the UK this summer, will make its UK public debut at the Goodwood event too, forming a key part of the Alfa Romeo ‘showroom’ display in the Festival exhibition area.  The stand, whilst showcasing the brand’s illustrious history, will feature this new model, plus a selection of the current Alfa Romeo product range.  The new Giulietta will also be displayed as part of the new Goodwood Moving Motor Show on Thursday 1 July, giving British motorists their very first opportunity to see the car and drive it up the famous Goodwood Hill.

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