GSR - riding, driving, racing, flying
Belstaff and Goodwood, two of the most iconic British luxury brands, have joined forces to create menswear Goodwood Sports & Racing Collection by Belstaff. Bringing together their shared ardour for adrenaline-fueled sport, courage and exhilaration, the catalyst for this union is a passion for British machines of speed, power and beauty, together with the heroes that mastered and adored them.
The Goodwood Sports & Racing Collection by Belstaff focuses on reviving and re-interpreting luxury classics from the annals of the Goodwood racing archive. Goodwood was the spiritual home of British motor racing between 1948 and 1966 and today is the home of the largest annual motor-culture events in the world. The GSR by Belstaff collection takes its lead from Goodwood’s living history and is centered on the iconic outerwear jackets, for which Belstaff became famous at Goodwood in the 1950s and 60’s.
This affiliation will position The Goodwood Sports & Racing Collection at the heart of the Belstaff brand taking centre stage in flagship stores around the world. The inaugural collection inspired by the Goodwood archive focuses on luxury and racing essentials, such as the classic and unmistakable Goodwood Trialmaster jackets, vintage leather jackets with GSR signature gunmetal hardware, and relaxed piqué shirts made of exotic linen, to be worn under the essential jacket.
Belstaff is a global British luxury lifestyle brand steeped in its heritage and spirit of adventure. The Company was bought in June 2011 by the Swiss luxury brand leader, Labelux Group along with Harry Slatkin and Tommy Hilfiger. As a global entrepreneur, Harry Slatkin has taken the position as CEO to re-launch and firmly position Belstaff as the British luxury lifestyle brand with multiple product categories including women’s and men’s ready to wear, outerwear, handbags, shoes and accessories.
Joining the team is Chief Creative Director Martin Cooper, who has drawn on Belstaff’s history and extensive archives to evolve the brand from chic functional outerwear into the premier level of luxury.
Today, Belstaff is headquartered in New York and London and has principle showrooms in London, New York and Milan. Belstaff is currently sold through ten freestanding boutiques in Europe and select wholesale distribution worldwide.
The Goodwood Sports and Racing Collection by Belstaff is now available on-line and in London from Belstaff’s main store at 12-15 Conduit Street and through Harrods, Harvey Nichols and Selfridges. Please see the Belstaff website for more details. www.belstaff.com.