‘The Great British Sports Car’ to Star in the RAC Earls Court Motor Show
The hugely popular Earls Court Motor Show at the Goodwood Revival (14-16 September) returns this year with a concours d’elegance dedicated to the Great British Sports Car, and the RAC as its new partner.
A number of seminal British sports cars are enjoying significant anniversaries this year, including half-centuries for the Lotus Elan, MGB and Triumph Spitfire, 60 years of the Triumph TR2, and 40 years of the Jensen-Healey, amongst others. These will be joined by a wealth of other iconic and desirable British sports cars, ranging from pre-War Bentley and ACs, through to 21st Century machines.
The RAC Earls Court Motor Show takes its inspiration from the celebrated London Motor Shows of the 1950s and ‘60s, with an authentic Art Deco frontage reminiscent of the glory days of exhibitions of the past. This spacious area will give the expected 136,000+ Goodwood Revival visitors an insight into how motoring of the future might look from a pre-1966 perspective, with a display of ‘futuristic’ 21st Century cars.
Externally, the RAC Earls Court looks like the entrance to a 1950s Motor Show, promising to display ‘cars of the future’ inside. As no post-1966 vehicles are ordinarily allowed on-site during the Goodwood Revival, the Earls Court Motor Show enables the event to break out of its ‘period’ timeframe and display a variety of post-1966 vehicles. The effect is like walking into a Tardis, offering other-worldly futuristic new cars to see, right up to and including manufacturers’ latest products.
The vehicle manufacturer stands are presented in the style of a traditional Motor Show of the Revival era, with the overall displays not set in a specific timeframe, but rather at some unidentified point prior to 1966. Manufacturer displays will therefore include contemporary cars of the 1950s or ‘60s, as well as some ‘concept’ cars showing each company’s visions of what production cars might look like in the early 21st Century. Car manufacturers confirmed to be exhibiting at this ‘motor show of the future’ include Maserati, Jaguar, Ford, Mercedes-Benz, and BMW, plus the RAC.
Goodwood’s historic links with Earls Court are very strong. The famous West London exhibition site was built on land once owned by the Duke of Richmond, the Earl in the name referring to the Earl of March, from whom the present 10th Duke of Richmond, and his son Lord March, are directly descended.