REVIVAL RETAIL THERAPY WITH THE FINEST VINTAGE FASHIONS
The ever-popular Revival Market is back again this year, bigger and better than ever before, boosting some of the best names on the vintage fashion scene, from the Ministry of Britishness, to Vanilla Vintage, Browne & Daughters and Laura Kashden, and with more than 200 shops there is bound to be something for everyone. The Revival High Street will take you back to British main streets of old, including a period Tesco supermarket, and other top brands, including Kenwood, Biba, What Katie Did and Vivien of Holloway.
Remember the big old boxes of Daz and the rows of Campbell’s tomato soup? Remember the Green Shield Stamps and the spectacular glamour of the check-out assistants? Return to the 1960s shopping experience at the Goodwood Revival again this year, as you step across the aisles and back in time at Tesco’s 1966 replica store. The doors of the 1,700sqft supermarket swing open on the morning of Friday 16 September, so pop in and feast your eyes on some of your favourite products from the era, complete with retro packaging, and experience Tesco retailing 1960s-style.
Kenwood will be taking a step back in time on the Revival High Street to the 1940s with a period kitchen, where meals from a budget were the order of the day, and ‘Corned Beef Hash’ was an all too familiar dish on many tables across Britain. Other classic dishes from the era include ‘Peppermint creams’ and ‘Apple Jelly’. Fast forward in time to a 1960s kitchen, where ‘Quick Party Food’ recipes ruled, dishes include ‘Fresh Fruit Salad’ ‘Scandinavian Canapés’ and even ‘Chicken Kievs’. All of all these great recipes will be whipped up by a variety of guest Chefs in an authentic replica 1940s and 1960s kitchen.
Biba was the 1960s brainchild of Barbara Hulanicki and her husband Stephen Fritz-Simon. Starting life as a small mail-order company, Biba opened its first store on Abingdon Road, Kensington in 1964. A legion of fans and celebrities followed quickly and the logo soon became synonymous with the coolest fashionistas. Shortly after Barbara sold the majority of stores due to financial reasons Biba closed its doors in 1975. The Biba fashion brand was re-launched in 2010 by House of Fraser and the Goodwood Revival celebrates the return of this iconic 1960’s brand with a special Biba store.
Vivien of Holloway
A life-long 1950s lifestyle and fashion enthusiast, Vivien began sewing vintage-style clothes for herself at a mere ten years old. Vivien of Holloway can transform you into a cheesecake pin-up, a femme fatale, a saucy Mad Men-era office girl, or a WWII working girl. Their clothes are proudly made in the UK and are loved by well-dressed women (and men!) across the globe; from rockabilly gals and swing dancers, to re-enactors and even celebrities. As well as producing gorgeous vintage-style clothing, they also pride themselves on good old-fashioned customer service. For Vivien, it's not just about looking the part; it's about the whole lifestyle. As Vivien says “We're just trying to make the world a more fabulous and glamorous place, day by day.” Vivien of Holloway will be on the High Street at the Goodwood Revival.
Goodwood Revival ticket holders get 10% off when they show a Goodwood Revival ticket in the Holloway shop before and after the Goodwood Revival. (Ends 18th October)
* Photographs: credit Tony Rusecki.