Genesis already has a foothold in the UK, and its efforts to 'do a Lexus' are strengthened by revealing these two show cars – the Neolun Concept and GV60 Magma Concept. The Neulon is a posh electric SUV, while the Magma, if you haven't already guessed, is a performance machine with the paint job to prove it.
Genesis goes all in on its Magma performance badge
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